Madrich Totzeret HaAretz, Tel Aviv, 1936

Madrich Totzeret HaAretz, Tel Aviv, 1936

Madrich Totzeret HaAretz, including local manufacturer's names, addresses, various consumer goods produced in the Land of Israel, published by HaMercaz Lemaan Totzeret HaAretz published by the Manufacturers Association of Israel, Tel Aviv, 1936. Hebrew with a parallel summary in English.

The aim of the guide was to strengthen public awareness of local industry which grew in the 1930s, in the publisher's words, "This book ... its objective is to block one gap in the warfront for the sake of locally produced goods, which is lack of knowledge ... under normal circumstances, Israeli industry stands in the shade ... there will be no base nor foundation to our existence in the Land of Israel as long as the settlement is not a strong and independent economic unit ... and with the public cymbal-crash of the words "Totzeret HaAretz;" with the glare of the words across the pages of the press, and with the conquering of public interest, a civilized person will encounter the question: Do we already have this and that made in Israel? "Buy the produce of the Land and the building of your country is in your hand" is written at the tops of the pages. There is an interesting dictionary of terms which is something of a Hebrew-Hebrew dictionary for the various products [אבקת תמרוקים - פודרה, מרח - פסטה and more]. The guide contains many advertisements: Early advertisements for Tnuva, Carmel Mizrachi wines, the Drom Yehudah bus service, early advertisements for the HaAretz newspaper, the Dubek cigarette company and more.

100, [2], 100 pages. 25 cm. Stains, fine condition.