After Andy Warhol “The Souper Dress?? Paper Dress

After Andy Warhol “The Souper Dress?? Paper Dress
After Andy Warhol (American, 1928-1987). Manufactured by the Campbell Soup Company, United States. Screenprinted cellulose and cotton paper dress titled "The Souper Dress" with Warhol's iconic Campbell's soup can, ca. 1969. The dress is labeled along a tag on the inner lining "The Souper Dress/ no cleaning - no washing - It's Carefree/ Fire Resistant Unless Washed or Cleaned."

Provenance: Private Minnesota Collection.

Lot Essay:
The trend of disposable paper dresses emerged in the 1960s. They often served as vehicles for advertisements and promotions and were made of materials such as Kaycel and Dura-Weave. While they initially operated on the fringes of fashion, the novelty was quickly adopted by high-fashion designers. Some paper dresses were even designed for themed balls, events, and boutiques.

The "Souper Dress" paper dresses were designed as an advertising campaign as well as art. One advertisement for the dresses encouraged consumers to purchase two cans of Campbell's soup, remove the paper labels, and mail them in along with $1.00 to receive one of these iconic dresses. While not directly designed by Pop artist Andy Warhol, the Campbell's Soup Company tapped into the public knowledge of the artist's soup can works to promote their own product.
Height: 44 in x width: 29 in.
Condition: Please contact us for a detailed condition report. Please note that the lack of a condition statement does not imply perfect condition. Email condition@revereauctions.com with any condition questions.